The Power of EHR Analysis

Electronic Health Records (EHRs) are goldmines of information. Analyzing them allows us to understand patients’ medical histories, identify those inactive for long periods, and tailor personalized reactivation strategies.

Identification Through EHR Analysis

Our first step in the reactivation process is identifying the right patients to target. We delve into your EHR, pinpointing patients who have been inactive for a set period or those who have missed scheduled follow-up appointments. This precise identification is the cornerstone of effective patient reactivation.

Classification of Patients

Once we’ve identified inactive patients, we categorize them based on several factors. These include their medical history, frequency of past visits, specific health conditions, and any other pertinent details found in the EHR. This classification is vital in creating personalized outreach strategies that resonate with each patient’s unique needs and circumstances.

Strategy Creation

Equipped with the identification and classification data, we formulate patient-specific reactivation strategies. Whether it’s crafting compelling messaging that addresses a patient’s specific health needs or scheduling convenient follow-up appointments, each strategy is designed with the individual patient in mind.

Streamlining Data Integrations

Smooth information flow between your system and ours is crucial for effective patient reactivation. We use HIPAA-compliant data integrations to streamline the flow of patient data, fostering efficient analysis and strategy execution.

• Data Integration: We merge your EHR data with our system, enabling seamless data transfer.
• Data Analysis: Our advanced analytics tools scrutinize the integrated data for actionable insights.
• Strategic Implementation: These insights fuel our marketing strategies, ensuring they resonate with the targeted patients.

The Reactivation Process: SMS, Email and Ads for Patient Engagement

Reaching out to patients through their preferred communication channels enhances the chances of reactivation. Levo Health uses an omnichannel approach, including SMS, email, and retargeting ads.

Personalized Messages

Using the insights gleaned from EHR data, we create personalized messages for each patient. These messages address specific health needs and serve as an effective reminder of the value and convenience of your services.

Automated Reminders

Consistent engagement is key to successful reactivation. We utilize automated SMS and email reminders to notify patients about upcoming appointments, preventive health check-ups, and important health tips. These reminders not only improve patient compliance but also foster a consistent connection between your practice and your patients.

Educational Content

We believe in the power of patient education. We routinely send relevant health-related information, updates about your practice, and new services or treatments that may be beneficial. This positions your practice as a trusted health resource and encourages patient engagement.

Retargeting Ads

Retargeting is an effective way to stay top-of-mind and encourage patients to revisit your services. Our retargeting strategies include:

• Data-driven Targeting: We target patients who’ve previously engaged with your online platforms but have since become inactive.
• Engaging Ad Content: We create compelling ads highlighting the benefits of re-engagement.
• Omnichannel Presence: We retarget across multiple online platforms for maximum visibility.

Let’s Reactivate Together

Reactivate your patient relationships with Levo Health today. With a blend of data-driven strategies and healthcare marketing expertise, we’ll help you reestablish connections with your patients, improving health outcomes and growing your practice.

Don’t let inactive patients slip through the cracks. Contact Levo Health today, and together, we’ll bring your patients back to the care they need and deserve.

The post Reactivating Patients: A Comprehensive Guide to Patient Engagement Strategies appeared first on Levo Health.

The answer is a resounding yes. Patients are more empowered than ever to take an active role in their health and share their experiences with others. This shift toward patient-centered care has launched a new era of healthcare marketing that can amplify patient voices to create a meaningful impact.

Why Patient Voices Matter

The healthcare industry is a complex and highly regulated environment. While traditional digital marketing strategies are still effective, patient voices provide a uniquely powerful opportunity to engage with potential customers. Not only do they provide valuable insight into the patient experience, but they also offer a platform to build credibility and trust with your target audience.

According to recent data, 82% of Americans utilize social media. That means patient influencers have a vast and diverse reach just waiting to be tapped into.

Building Your Patient Influencer Network

If you want to leverage patient voices in your healthcare marketing campaigns, the first step is to build a strong influencer network. Start by identifying patients who are passionate, knowledgeable and willing to share their experiences with others.

These individuals don’t necessarily have to be widely known or have a large social media following. Instead, look at your previous patients who have had successful outcomes, and ask them if they’d be interested in communicating their stories with the public.

Creating Engaging Content

Once you’ve identified your influencers, the next step is to create engaging content that encourages your target audience to take action. Patient testimonial videos, podcasts and blog posts are all great ways to highlight their experiences and detail how your services enhanced their quality of life.

If they’re willing, these patients could also share their stories on their own social media accounts. This will create more organic engagement and allow potential patients to connect with your practice in a more personal way.

Adapt Content Across Various Marketing Channels

Your content doesn’t have to be limited to one platform. In fact, you should strive to adapt patient stories across multiple channels to reach a wider audience. Social media posts, email campaigns, and even traditional print ads are all effective ways of amplifying patient voices and getting the word out about your practice.

Long-form testimonial videos can be used to engage with potential customers on YouTube, while shorter snippets can be shared on Instagram or TikTok. Similarly, written testimonials can be included in newsletters or other marketing emails for maximum impact.

Establish a Patient Advocacy Group

Moving beyond digital marketing, there is also great value in establishing a patient advocacy group. This is a great way to break down silos between patients and providers and ensure your healthcare services continue to meet the needs of the patient community.

Patient advocates can provide invaluable feedback and suggestions to help improve the quality of care while creating meaningful connections with potential customers.

Additionally, patient advocates can promote your practice through word of mouth and other organic tactics. This could include attending events, speaking at conferences or even writing guest blog posts. They could also talk to new and potential patients one-on-one to answer questions and provide reassurance, further building trust with your organization.

It’s Okay to Start Small

Patient voices are an incredibly powerful tool in healthcare marketing, but you don’t have to go all-in right away. Even utilizing star-based patient reviews on your website or online listings can be an effective way to start building a patient-centric culture.

Remember, building trust and credibility with potential customers is key to long-term success, and the goal should always be to create meaningful connections that will encourage them to become loyal patients of your practice.

Expand Your Digital Marketing Capabilities with Levo Health

If you’re looking to leverage patient voices in your healthcare marketing campaigns, Levo Health is here to help. Our full-service healthcare advertising and consulting agency has the expertise and experience to help you build a strong influencer network, create engaging content, and amplify patient voices across multiple marketing channels. 

Contact us today to learn more about our award-winning branding, data-driven targeting, and HCP/D2P marketing strategies. Let’s work together to make a positive impact on patient care.

The post How to Leverage Patient Voices within Digital Marketing Campaigns appeared first on Levo Health.

Target the Right Patients at the Right Time

Enhanced patient targeting can be achieved by dividing your ideal patient population into smaller, more manageable segments based on patient demographics, purchasing behaviors of OTC and prescription medications, and ICD-9/10 diagnoses.

Customized campaigns based on these hyper-targeting segments speak to a potential patient’s unique stage of the care decision-making process.

For example, patients who have already received a diagnosis and are at the later stages of their care decision-making process are likely focused on finding the best surgeon rather than comparing treatment options. These patients can be targeted with customized content that showcases your practice’s surgical success rates or patient testimonials.

On the other hand, patients who have been diagnosed but are still in the early stages of their care decision-making process need educational content that helps them understand their condition and various treatment options. These patients can be targeted with webinars, eBooks, or blog posts that provide this type of information.

Targeting Patients with a Limited Marketing Budget

When ad dollars are tight, where should the bulk of your marketing budget go to maximize mROI (marketing return on investment)?

The Patient’s Decision-making Process

There are four general stages of the patient journey:

1. Awareness: The patient becomes aware of a problem or condition they may have.
2. Consideration: The patient begins to research potential solutions and providers.
3. Selection: The patient narrows down their options and makes a decision on which provider to use.
4. Treatment: The patient begins treatment with the chosen provider.

The post Do More with Less: Making the Most of Your Marketing Budget appeared first on Levo Health.

Bringing Your Medical Device to the Market

The first step to understanding medical device marketing is to learn how the U.S. Food & Drug Administration (FDA) classifies medical devices. They have regulatory controls and marketing pathways you have to follow based on the risk of your device and its overall safety and effectiveness.

How the FDA Classifies Medical Devices

The FDA classifies medical devices into one of three classes based on their risks and regulatory controls: 

• Class I: requires general controls with and without exemptions and poses the lowest risk. They are not obligated to submit data or information to the FDA. 
• Class II: requires general controls and special controls with and without exemptions and poses a moderate risk. They are cleared via a 510(k).
• Class III: requires general controls and poses the highest risk. They need a premarket approval application.

It’s important to note that the European Union (EU) and other countries have different classification systems for medical devices. 

FDA Premarket Requirements 

Although bringing your medical device to the market may seem complex, the FDA has broken it down into four simple steps to ensure your device gets approval:

1. Determine how the FDA has classified your device and understand its applicable regulatory controls. 
2. Select and prepare the correct premarket submission. 
3. Send your premarket submission to the FDA and interact with the FDA staff during its review. 
4. Comply with applicable regulatory controls, including establishment registration and device listing.

Marketing Your Medical Device 

You might not have to wait until the end of the premarket process to begin your marketing efforts for your medical device. Instead, you can use this time to develop your marketing strategies and start generating interest for your product. Here are a few steps to initiate your medical device marketing campaign: 

1. Determine Your Target Patient Audience 

Identifying your target audience is the most crucial step in your marketing campaign. By determining your audience, you can focus your marketing efforts on who is most likely to need, benefit and ask their provider about your product.

For example, if your medical device is a pacemaker, your target audience will likely be older patients with a history of cardiovascular problems. In contrast, your target audience will be very different if your medical device is an asthma inhaler. 

2. Understand the Problem Your Ideal Patient Faces 

When marketing your medical device, it’s vital to consider the problem your ideal patient faces and how your medical device can address that problem. For instance, if you developed a prosthetic device, consider these factors: 

• Is your patient looking for a device that will improve their quality of life and ability to function on a daily basis?
• Is your patient hoping to address more of a cosmetic concern?
• Is there a current device on the market that may cause complications, and does your product correct those issues?

Distinguishing the specific problem your ideal patients are facing will play a major role in the effectiveness of your marketing campaign.

3. Develop Your Marketing Strategy 

The next step is to develop a targeted marketing strategy to reach your ideal patient audience. Marketing strategies may include product placement and advertising on traditional and digital channels, such as television, print media, radio, and social media. When building these strategies, it’s critical to consider the different stages of the patient journey: 

1. Awareness and research: where the patient may have just been diagnosed with a condition requiring your medical device. 
2. Consultation and decision-making: where the patient is speaking with their doctor and exploring different options. 
3. Treatment and follow-up: where the patient has already chosen your medical device to help their condition. 
4. Ongoing care and support: where the patient needs ongoing care to stay healthy, manage their condition and live with their new medical device.

Your marketing strategy should adapt and evolve with your audience as they flow through their patient journey. 

Get Eyes On Your Medical Device with Levo Health

If you have recently developed a medical device and are interested in learning more about medical device marketing, contact Levo Health. Levo Health is a healthcare marketing agency that can help you optimize your marketing strategies. Working with physicians, medical practices, surgery centers, and hospitals all over the country, we can help you reach your ideal patient audience. Contact us online or call (813) 235-0830 to get started today. 

The post Medical Device Marketing: Targeting the Right Patients at the Right Time appeared first on Levo Health.

Native advertising can now be seen in nearly every healthcare industry, with pharma, hospitals, health systems, and regional service providers using this tactic to better reach their audiences. It has begun to reshape the healthcare marketing landscape, and its potential seems to only be increasing. 

What is Native Advertising?

One of the most effective and efficient ways to reach potential patients and HCPs is through native advertising. Therefore, if you aren’t already using native ads in your healthcare marketing strategy, you are missing out on a massive opportunity.

Content marketing refers to promoting traffic to a specific editorial, advertorial, or information-oriented product landing page. However, regardless of what is being advertised, the majority of clicks to landing pages are now originating from native advertisements.

Native advertising is the perfect complement to content marketing. This is because native ads are designed to blend in with the surrounding content seamlessly. They are non-disruptive and provide a better user experience. As a result, native ads are viewed 52% more than traditional banner ads and are ideal for reaching high-intent audiences.

Native Advertising is Ideal for Healthcare Marketing

Consumers and HCPs have become bombarded with traditional forms of advertising, such as banner ads and pop-ups for so long that they have learned to tune them out. However, native advertising is a novel way to reach these audiences by appearing as a seamless part of the content. This allows marketers to avoid the ad blindness that plagues other forms of online advertising. 

Blending your content marketing efforts with native advertising is a surefire way to reach your target consumers and HCPs. Additionally, native ads are ideal for promoting your brand without openly “selling” to your audience. It is also effective in getting more clicks to your landing pages.

Successfully Implementing a Native Advertising Strategy

Healthcare marketing is often regarded as one of the most regulated industries when it comes to marketing and advertising. So, before you incorporate native advertising into your strategy, there are a few things to keep in mind. By focusing on these four key areas of your native advertising strategy, you will be able to get the approval to run your native ad campaigns.

Build Trust and Educate with Your Content

When it comes to healthcare, trust is everything. For your consumers and HCPs to trust your brand, your content will need to be educational and trustworthy. By giving patients and HCPs the information they need to make informed decisions about their health, you will be able to build a positive rapport with your audience.

Reduce Banner Blindness

As mentioned earlier, many consumers and HCPs have become “banner blind” due to the overabundance of banner ads and other traditional forms of advertising. To avoid banner blindness with your native ads, it is crucial to ensure that your ad content is relevant and valuable to your target audience.

When done correctly, native advertising is perfect for converting those who have been bombarded with too many traditional forms of ads. It is well known that most potential patients and HPCs respond well to learning about a product or service through multiple content channels before making a decision. By experimenting with native advertising, You’ll reach a new set of users, many of whom may have never engaged with your brand before.

Focus on Easy & Affordable Creative

Native advertising is often relatively easy to produce and doesn’t require a large budget. You can work with your creative team to repurpose some of your existing content or create new content that will be native to the platform on which it will live.

Native advertisements are typically comprised of:

• A catchy headline
• An image
• Your product or practice name
• Your landing page URL

These four elements are usually all you need to create a successful native ad making it more cost-effective than other forms of advertising.

Be Mindful of Cost-efficiency

Native advertising is often more affordable than other forms of online advertising. Healthcare marketers interested in CPA-based advertising have taken to using native advertising because they are usually priced on a CPC (cost per click) basis. CPA-based advertising is a marketing model that allows marketers to only pay for advertising when the user has completed a desired action.

Actions that are often used in CPA advertising include:

• Signing up for a newsletter
• Filling out a form
• Getting a quote
• Booking an appointment
• Registering for an event
• Purchasing a product

Furthermore, native advertising doesn’t require a large budget like other digital marketing efforts such as PPC or CPM. PPC or pay-per-click involves advertisers paying a fee each time someone clicks their ad, while CPM or cost-per-thousand involves advertisers paying a set fee for one thousand impressions or views of an ad. 

Through native advertising, you will be able to reach your target consumers and HCPs without breaking the bank. Native advertising involves tracking traffic growth and determining how downstream consumers act. By understanding how your target consumers interact with your content, you will be able to adjust your strategy as needed to better engage your audience.

Enhance Your Practice’s Marketing Efforts with Levo Health

Are you ready to take your healthcare practice to the next level? Levo Health can help. We are a full-service healthcare marketing agency specializing in helping practices like yours reach their target consumers and HCPs. Our expertise and experience in the healthcare industry will ensure your practice gets the most out of your marketing efforts. Contact us today to learn how we can help you grow your practice.

The post The Increasing Trend of Native Advertising in Healthcare appeared first on Levo Health.

Here are some of the best ways to optimize the digital patient experience:

1. Design an Easy-to-Navigate Website

Website navigation is one of the most essential elements of the digital patient experience. Patients should be able to easily find the information they need in order to make informed decisions about their health. If your website is difficult to navigate, patients may become frustrated and turn to other sources for information. 

One way to simplify your website is to have a clear menu structure that provides answers within a few clicks. With a visually appealing and organized website, visitors will stay on your site longer, which can improve your search engine optimization (SEO) rankings. 

2. Ensure Your Website is Mobile Friendly

Being mobile-friendly gives your website visitors a seamless and convenient experience that builds trust and provides an easier way for your patients to contact you. A mobile-friendly website can also reach a larger audience, giving your practice an edge over the competition. 

3. Create Engaging Content

When patients search for information about their health, they often can become overwhelmed or confused with complex information and medical jargon. If your website includes well-written, accurate, and digestible content, patients are more likely to engage. 

Accurate content can further improve trust in your practice and may include educational articles, patient testimonials, social media posts, or even fun quizzes. If this content is tailored to the latest SEO practices, a greater number of prospective patients may see your content. 

4. Personalize Your Content

Personalization is a crucial component when it comes to the digital patient experience. Patients want to feel like they are being treated as individuals, not a number. One way to customize their experience is to send them personalized content that pertains to their health, which can help them better understand their conditions or overall well-being. 

A simple way to send customized content to each of your patients is to utilize marketing automation, a software that can manage patient engagement. Depending on where they are in the patient journey, what pages they visit, and what they fill out on their patient form, marketing automation can anticipate a patient’s needs and guide them to the next step in their patient journey. From sending educational newsletters and blogs to sending follow-ups and asking for feedback, marketing automation can maintain communication with patients throughout their entire health journey. 

5. Provide a Live Chat Feature

Offering a live chat option on your practice’s website is one of the most effective ways to improve a patient’s digital experience. Live chats allow your patients to conveniently get help in real-time without having to wait on hold or schedule an appointment, which significantly boosts patient satisfaction ratings.

Live chats also allow your practice to gain insight into your audience. It can show you the peak times when people visit your website and what questions or concerns they most commonly have. By better understanding your patient’s needs and cultivating their trust in your practice, your patient-provider relationships will improve.

6. Offer Telehealth Services 

In the last two years, telehealth services have exploded in popularity, allowing patients to seek medical care in the most convenient way for them. Telehealth services not only allow patients to set up virtual appointments with their providers but they can also be used to:

• Keep track of health metrics, like weight, blood pressure, heart rate, blood sugar levels, and more
• Change or schedule appointments
• Find educational content
• Send messages
• Request prescription refills
• View or request test results
• Pay any medical bills
• Receive reminders about appointments or test results 
• Access medical history 

Offering available and easy-to-use telehealth services provide your patients with other ways to receive care, leading to improved health outcomes, increased patient satisfaction, and an optimal digital patient experience. 

Improve Your Patient Experience with LEVO Health

If you are interested in optimizing your digital patient experience, contact LEVO Health. LEVO Health is a full-service healthcare marketing agency that can help you design a navigational, user-friendly website with a live chat and engaging, accurate content. To learn more, call (813) 235-0830 today.

The post How to Optimize the Digital Patient Experience appeared first on Levo Health.

How to Keep Your Website Visitors Engaged

With 75% of on-screen content being viewed for less than a minute, website designers, healthcare marketers, and medical practices have to work that much harder to keep website visitors engaged.

Skin conductance measurements reveal that arousal is highest when switching to new content and quickly declines thereafter. This is known as the attraction mechanism. The attraction mechanism creates a self-sustaining loop that provides a constant battle for website engagement. 

This means that website owners and designers always have to be one step ahead, constantly finding new ways to engage website visitors. By utilizing the following tips, you can enhance your healthcare marketing efforts and maximize growth. 

1. Research Your Audience

Understanding your target audience is the first step in creating an engaging website. What are your potential patient’s interests? Why did they come to your website? Who are they? Once you know your audience, you can create healthcare marketing content that appeals to them.

One way to get to know your website visitors is through Google Analytics. This tool can help you track website traffic, understand where your visitors are coming from, and see what pages on your website are the most popular.

In addition, using your social media platforms to conduct audience research is a great way to understand the type of content your followers are interested in. Through social listening, you can understand the conversations taking place around your brand and the healthcare industry.

This will help you know what topics to address on your website and blog, as well as give you ideas for new content pieces. Social listening is conducted by paying attention to the comments and questions people leave on your practice’s and competitors’ social media pages.

2. Minimize Page Loading Time

There is nothing worse than waiting for a website to load. Website visitors are impatient, and if your website is taking too long to load, they are likely to leave before they even see your content. Keeping your website design simple and using website caching are two ways to help minimize your website’s loading time.

3. Share Your Knowledge and Passion

Sharing your knowledge and passion is essential when it comes to website engagement. No one wants to read boring, dry content. Instead, write about topics your practice is passionate about and that interest your potential patients.

Sharing your knowledge and healthcare expertise can make for engaging content. When potential patients feel like they are getting valuable information from you, they will be more likely to trust your practice and book an appointment.

4. Include Engaging Visuals

Images, infographics, and videos are a great way to engage with potential patients. People are visual learners and tend to remember information better when presented through a visual medium. 

In addition, including visuals on your website can help break up large blocks of text and make your content more visually appealing. Video is the primary form of media used in content marketing and can be a great way to keep your audience engaged. 

5. Keep Content Easy to Digest

When creating content, keep in mind that sometimes keeping it simple is the best way to go. Website visitors are more likely to read and retain information when it is easy to digest.

Incorporating a variety of mediums in your content can help make complex information more digestible for your target audience. A website that integrates easy-to-read, high-quality content will likely lower bounce rates and keep visitors engaged longer.

6. Understand the Importance of Web Copy

While visuals are important, website visitors need quality copy to read. Good web copy is engaging, easy to read, and provides valuable information.

When writing web copy, it is imperative to create a good user experience. Using short sentences, active voice, and easy-to-understand language will help make your copy an effective form of content. It is also crucial to focus on SEO when writing web copy. Conducting keyword research and including keywords throughout your website content can help boost your SEO efforts. 

7. Improve Your Internal Links

Internal linking is the process of linking one page on your website to another. Internal links help improve website navigation and keep patients engaged.

Including internal links in your website content can help your audience find more information about the topics they are interested in. Adding internal links is an excellent method to boost the amount of time people spend on your website.

8. Study Your Website Engagement Metrics

It is essential to study website engagement metrics to understand what is working and what isn’t. By analyzing engagement metrics, you can better understand your website visitors and make content changes to improve their experience. 

Website engagement metrics to study include:

• Bounce rate
• Time on page
• Pages per session
• Average session duration
• New vs. returning visitors
• Sources of traffic
• Click-through rate

Contact LEVO Health to Enhance Your Website Engagement

While these tips may help improve website engagement, the best way to ensure your website is engaging, informative, and effective is by working with a team of healthcare marketing experts.

At LEVO Health, we specialize in keeping website visitors engaged and converting them into patients. Contact LEVO Health today to learn more about improving your website engagement and increasing traffic.

The post How to Maximize Your Medical Practice’s Website Engagement appeared first on Levo Health.

If your practice wants to connect with existing and potential patients, you have to create meaningful connections through your marketing efforts. One way to do this is by using content marketing techniques.

What is Content Marketing?

Content marketing is all about building relationships with your audience and creating content that is valuable to them. Medical practices can do this in several ways, whether through informative blogs on their website, educational videos on YouTube, or short stories on social media.

When you provide engaging information that adds value to your patients, they are more likely to trust you and become part of your patient community. Medical practices can do this by producing content about trending topics in their field, such as common causes for their pain, new surgical techniques or lifestyle tips to manage their condition. Providing readers with any relevant and exciting news within your practice is another way to keep them engaged.

In addition to providing interesting and educational content for your patients, it’s important that you invite feedback from them on what they want to see moving forward. In other words, content marketing can help you understand what your patients want and how they feel about specific topics. Allowing them to share their views will make it easier for your team to provide better care in healthcare settings, which is a win-win situation!

Benefits of Content Marketing in Healthcare

It is essential to create high-quality content for your patients to consistently engage with. Creating quality content can allow you to get the most out of your medical marketing efforts. Medical practices can benefit from content marketing in the following ways:

Improved SEO Rankings

Improved SEO rankings can help your practice rank higher in search results, making it easier for people to find you when they are searching online. Medical practices that produce high-quality content generally have an easier time ranking in search engines.

Greater Patient Engagement

When your patients engage with your marketing content, they are more likely to stick around and become a part of your patient community. Therefore, medical practices that produce relevant content should expect to see an increase in the number of people visiting their websites. In addition, medical practices can try to increase patient engagement by encouraging them to leave comments and reviews.

Boosts Brand Awareness

Healthcare marketing trends are constantly changing. As a result, medical practices must make sure they’re keeping up with what patients want so that they can build a positive online presence in this competitive industry. Content marketing is the perfect way to do just that.

Medical practices should try new content ideas regularly to keep their marketing fresh and exciting. Medical practices can also try using various types of content, such as webinars or videos, to help their practice boost brand awareness among potential patients.

More Qualified Leads

Content marketing can help your practice gain a competitive edge when it comes to attracting new patients. Medical practices that use content marketing to build relationships with their audience should expect a steady flow of new patients and clients over time.

Content marketing helps your practice become part of the larger conversation in the healthcare and medical fields as well as within your local community. It enables you to understand what information will be most beneficial to your audience and what they want to learn more about. As a result, your practice gets the opportunity to share your views on important topics within healthcare, which helps you provide better care moving forward.

Tips for Creating Meaningful Content

Now that you know a bit more about content marketing and why it can be beneficial for medical practices, here are a few tips for creating meaningful content:

Use Video

Incorporate video into your marketing campaign to make it more exciting and engaging. By using video in your content, you’ll be able to convey information in a way that is easy for patients to understand. 

Get Social

Promote your medical practice through social media platforms, such as Facebook, Instagram, and Twitter. Medical practices can also create their own YouTube account and upload educational videos to benefit patients within their community.

Maintain a Blog

Blog about trending topics within the medical field and invite feedback from your audience. By blogging about relevant issues to your industry, you’ll show patients and other readers in the community how knowledgeable and experienced you truly are. 

Contact LEVO Health to Implement a Content Marketing Strategy 

Medical practices that have a hard time keeping up with the latest trends in healthcare marketing can benefit from working with professionals who specialize in content creation. LEVO Health can help increase brand awareness of your practice and help you gain a competitive edge in the medical field through content marketing. For more information, contact LEVO Health or call us at (813) 235-0830.

The post Content Marketing for Your Medical Practice: Benefits and Tips appeared first on Levo Health.

A healthcare marketing agency works exclusively with medical practices, clinical researchers, medical device companies and other healthcare-related organizations. That means that they are familiar with the medical jargon, pain points, and industry trends that can help your practice succeed.

Here are five reasons why your medical practice needs a healthcare marketing agency: 

1. Build Your Website

Having a website is the first step in establishing your practice as legitimate, professional, and trustworthy in the digital space. Studies indicate that over 70% of patients use online reviews to find a new doctor, meaning that a positive online presence is crucial to increasing your patient base. 

A healthcare marketing agency is able to build and optimize a website for your practice that is visually appealing and easy to navigate. With just seconds to pique a lead’s interest, your website must be unique and user-friendly. Utilizing a live chat function for those who want instant contact with customer service is an added bonus. A marketing agency can also correctly format your site so that it is accessible on mobile devices – something that is easily overlooked by DIY-website builders. 

Your website is the cog of your online presence, and everything else (ads, social media channels, grassroots campaigns) acts as a spoke, leading back to your website. That means that your website has to be captivating, acting as a funnel to achieve high conversions. 

2. Maintain Your Online Presence 

Once you have an optimized website for your practice, your next step is a consistent blog and an active social media presence. 

Consistent Blog

Blogs are one of the best ways to boost SEO, which stands for search engine optimization. SEO is the method of promoting your brand and increasing the quality and quantity of traffic on your website through search results. 

By providing relevant answers for patient’s questions, including backlinks, and using the right keywords, a regularly updated blog may bring a significant number of potential patients to your practice’s website. 

Social Media Presence

In this modern age, an active social media presence is crucial to connect with new and current patients. With over 4.4 billion users, social media is an essential tool that can be used to promote brand awareness, generate leads, humanize your practice, and engage with patients.

Marketing agencies are able to manage and produce content for a variety of social media platforms to increase your practice’s credibility and establish strong relationships with patients, which will stimulate patient referrals. 

3. Manage Your Marketing Budget

Marketing agencies employ skilled professionals who are experts in their specific fields, allowing you to focus on patient care rather than worrying about the budgeting and marketing components of your practice. The top healthcare marketers will be able to work within any budget, crafting specific strategies for your needs based on how much money you are willing to dedicate towards marketing your services.

Healthcare marketing agencies have the knowledge to understand how much to spend on advertising where you are most likely to reach your target audience. They will also have the time to dedicate to tracking spending across multiple campaigns and platforms, like Google, Facebook, Instagram, and TV.  

4. Gathers Necessary Data

Along with managing all your budget concerns, marketing agencies are able to run business analytics to demonstrate how successful their campaigns are. By obtaining necessary data, such as how many prospects become patients, percentage of click-throughs from the website, how long people spend on each web page, percentage of click rate on ads, and patient retention rate, your marketing agency is able to understand how successful their campaigns and promotions are. 

All of this information can then be provided to you in an understandable format, breaking down exactly where to further invest in advertisements or promotions or where to potentially cut back on spending. Acquiring and understanding such critical information will provide maximum growth for your practice. 

5. Prioritizes Patient Care

All of the services that a healthcare marketing agency offers increases your patient base and patient retention, while allowing physicians to prioritize exceptional patient care and improve their skills. With a noteworthy logo, accessible website, and engaging social media presence, patients will have a memorable patient experience from the moment they find your practice to when they return home from an appointment. 

Since physicians will not have to be concerned with the vastly complex process of marketing their practice, they can focus on what they do best: patient care. 

Contact LEVO Health

For many medical practices, hiring a healthcare marketing agency can be the difference between continued success and stagnation. If you’ve ever needed to hire a marketing agency, you know that there are so many options out there, but not all marketing agencies provide equal services.

LEVO Health is a full-service healthcare marketing agency that works with physicians, medical practices, surgery centers, and hospitals all over the world. Through our services, we are able to increase brand awareness and build meaningful connections between patients and their healthcare providers. If you are interested in optimizing your medical practice and putting your patients first, contact us today and call (813) 235-0830.

The post 5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice appeared first on Levo Health.

Your Practice Needs Social Media

Over 4.4 billion people use social media worldwide, making it a crucial part of connecting with your community. Being active on social media provides practices with the opportunity to not only connect with patients, but also to activate them. Social health is the digital way patients engage with each other and industry experts (you). 

Social media is more than a place to share photos of your dog and what you had for Taco Tuesday. It provides patients with the opportunity to connect with people who can validate and share in their experiences. Patients take to the internet, especially social media, to answer questions about their personal life. They also use social media to follow up with their community about medications, conditions and diagnoses after a medical appointment. 

By engaging in the social health space, you can be a part of these invaluable conversations. Better yet, your current patients can share on your behalf through testimonials, videos and quotes. Patients trust other patients and their own real-world experience. Their voice speaks volumes. 

Each social media platform is unique in its audience and its preferred content. Therefore, it is important to take the time to understand the benefits of each platform for your practice before you begin posting.  

A Blog Can Drive Website Visits

Starting a consistent blog on your practice’s website is essential for growth. Blogs with high-quality content and the right keywords can drive SEO (search engine optimization) and boost new website visitors. How? By getting your practice on the front page of your patient’s favorite search engines. 

When patients need to find care, they take to the internet and search their symptoms. If a patient searches “knee pain when bending,” a blog from your orthopedic practice could be amongst the first things they see. 

Blogs are also an essential way to engage with your audience, which leads to increased patient satisfaction. By providing relevant information about conditions or treatments, patients will be more knowledgeable about their diagnosis and be able to ask the right questions. 

Nurture Relationships With Your Current Patients

One of the best ways to attract new patients to your clinic is for you to nurture your relationships with your current patients. By enhancing these relationships, your patients are more likely to recommend your practice to other people. 

To improve your patient satisfaction, conduct surveys and ask your patients to leave reviews for your practice on your website. Also, engage in discussions on diagnosis, treatment, and communication with your patients either in-person or on social media to determine their happiness with your services. 

By consulting these responses from your patients, you can see what aspects of your practice that patients are happy with, and what needs to be improved upon. 

Optimize Your Website

In this modern age of technology, your website is your most useful tool for attracting new patients. One way you can efficiently utilize your website is to prominently display your contact information. Though advertising your phone number on your website is a quick way to get it in front of people, your website should also offer other methods of communication. By providing an online form submission, your practice will be accessible to patients 24/7.

Other ways to optimize your website are to: 

• Conduct keyword research 
• Analyze all of your website data 
• Adapt your site to all devices
• Produce valuable content 

Humanize your Practice 

Going to a doctor’s office can be intimidating and cause anxiety for some patients. One way to alleviate this nervousness and become more approachable as a practice is to humanize your clinic. 

One way to humanize your clinic is to include testimonials from patients on your website and social media accounts. Patient testimonials create an emotional appeal for your brand, and they build trust and credibility in your clinic. 

Another method to make your practice more approachable is to showcase your providers on your website. By providing your patients with a biography of their doctors, these authority figures shift into normal human beings. Not only does showcasing your doctors humanize your practice, but it also serves as an opportunity to share your values and distinguish your providers from others in the area. 

Contact LEVO Health to Attract New Patients

While you manage your medical practice, LEVO Health is here to run ads, write blogs, optimize your website, find patient testimonials, and more so that your practice can prosper. If you are interested in attracting new patients to your clinic, click here to contact us or call (813) 235-0830.

The post 5 Ways to Attract New Patients to Your Practice appeared first on Levo Health.