Webinars are services that allow real-time, multicast video conferencing, or presentations. These sessions can be used to share knowledge, ideas, and updates with people around the world. Live patient webinars can also be leveraged to build and nurture relationships, build authority around a brand, or demonstrate a product or service.

Why live patient webinars?

Utilizing live patient webinars can be very rewarding for any organization. If you have been considering integrating this modern communication platform into your healthcare practice’s marketing strategy, read on to learn how a webinar can help you.

Position yourself as an expert 

Webinars position you as an expert in your field and allow you to deliver value to your audience. When you host a live patient webinar, your audience is tuning in to hear what you have to say as a thought leader.  

When hosting a webinar around a specific topic, whether it’s related to a specific surgical procedure or new training platform, the presenter is on a virtual pedestal. The audience trusts that you’re delivering valuable, unique, and interesting information, which builds trust in your practice.

Present your newest service or product

Do you have a new service or product you just launched on your website that not many people know about? Host a webinar to allow your audience to learn more! Product and service webinars are a chance for you to get your leads and your patients in one place. Not only can you educate registrants on the latest information about your product or service, but you are also there to answer their questions right away. 

Build your content library 

Content marketing is important because it helps to improve conversions by allowing you to connect with and educate your leads and customers. In today’s age, customers expect high-quality, consistent content from brands they follow. While having infographics on your social media platforms is great, adding webinars can expand your content library. 

We consume content every single day, whether it’s from the television or through our mobile devices. Hosting a webinar can provide your audience with a unique experience and treat old content to a facelift by giving them something to interact with. 

Drive engagement

This is one of the most exciting benefits of webinars — they’re an engaging experience. Unlike social media marketing, which is valuable in its own way, live webinars promise a value above traditional marketing tactics. Webinars offer interactive services, such as Q&A sessions, chat rooms, live polls, immediate audience feedback options, and more, that allow attendees to easily communicate with you. 

Expand your audience globally

The beauty of webinars is that you can reach almost anyone in the world that has an internet connection without having to leave your chair. You can also speak directly to a wider audience from wherever you are and build recognition for your practice.

Creating value during COVID-19

COVID-19 has pushed most consumers’ digital acuity forward by a decade. Digital sales are becoming more active than a holiday period as retailers and shoppers alike pivot to a digital-only reality. For healthcare, telemedicine is here to stay as patients fully embrace the virtual era. According to Medical Economics, 83% of patients expect to use telemedicine after the pandemic resolves. 

As conferences and events have been postponed or canceled due to new safety guidelines, many marketers were forced to change strategies overnight and identify new ways to reach their target audience. Fortunately, webinars have presented a new tactical opportunity for most in light of the crisis. 

Both B2B companies and direct-to-consumer groups are using webinars to fill the void of not having in-person conferences. Webinars have provided significant value to consumers during COVID-19 because they give organizations a way to keep professional engagements going and socially distance at the same time. 

Why LEVO Health?

LEVO Health specializes in lead-generating webinars that will generate more appointments and reach more patients and clients. Let us design, build, and host a high-converting webinar that will generate a steady stream of new leads into your practice. Contact the healthcare marketing experts at LEVO Health today by visiting our contact page online.

The post The Case for Integrating Live Patient Webinars into Your Marketing Strategy appeared first on Levo Health.

We hired local Tampa artist, Carlos Pons, to enhance our space with large, colorful murals that paid tribute to the history of healthcare and the individuals who helped shape it into the innovative industry it is today. 

Watching our murals go up as we worked was a truly mesmerizing experience. Nothing motivated our team more to push the healthcare industry forward than seeing where it’s been and imagining where it’s going. 

Concept Behind the Murals

The murals feature a timeline of healthcare innovation, highlighting past, present and future alike! 

From the invention of artificial heart replacements and the discovery of penicillin to the utilization of robotic surgery and breakthrough virtual reality, the murals cover a variety of healthcare milestones. 

LEVO clients will be familiar with the mural in our conference room, perhaps one of our largest and most comprehensive pieces overall. The concept covers women who have impacted the healthcare industry, starting as early as the 4th century with Agnodice, the first female physician in ancient Athens. 

Creative Mission

At LEVO, we love working in the creative space that these murals help define. Our diverse team of businesses-minded individuals with strong creative personalities works together to understand our clients’ needs and bring their creative vision to life.

If you’re interested in building your brand, with the healthcare marketing experts at LEVO Health, call 855-234-0232 or visit our contact page.

The post LEVO’s Unique Office Pays Tribute to History of Healthcare appeared first on Levo Health.

So what’s the deal with conversion rates? After all, the whole point is to turn lookers into buyers as fast as possible. The key to conversion rate optimization is finding that sweet spot that makes the highest percentage of customers take action. This allows your business to maximize every penny of your PPC (pay-per-click).

The Healthcare Patient’s Journey Begins Online

The vast majority of healthcare consumers begin their journey online, searching for conditions, treatments, providers, reviews, etc. They’ll conduct research, compare providers, and typically convert by calling for more information. In 2019, patients who booked healthcare appointments ran 3x more searches than those who didn’t (DialogTech). Specifically, 71% of consumers seeking physician and/or surgical services ran a search before scheduling an appointment; regardless of specialty, 90% of patients search online for their providers before booking an appointment (Patient Engagement HIT). While online scheduling should be available, prospective patients tend to prefer handling appointments over the phone for privacy reasons, as well as being more comfortable speaking to a real human being. About 88% of healthcare appointments are scheduled by phone (Sequence).

What the client does not see is the real reason behind conversion tracking.

The client may see a number that signifies dollar signs – the digital marketer, on the other hand, sees a pool of data waiting to be utilized. For example, Google has a long, incredibly complex algorithm that serves only one purpose: give the user what they are asking for. The result? As a company, Google’s primary focus is on the person behind the computer rather than the keyword placed in the search bar.

Here is where conversion tracking comes into play. Digital marketers program the algorithm in a specific way to automatically define each correctly-executed conversion. Once defined, the system uses collected demographic information to generate “look-alike users” to that same ad. “Look-alike users” or “look-alike audiences” are simply users that share commonalities with previously converted users (i.e. users that we think would be equally as interested in the ad). By feeding Google this information, the system in place rewards you by showing your ad, whether it be search or display, to users who are more likely to convert to customers.

Talk To The Experts

The Levo Health team has specialists who are trained and certified in understanding the functionality and dynamic use of these tools to optimize any business’s online goals. Whether it be increasing engagement, lead generation, or product sales, our staff is here to help. Give us a call at (855) 234-0232 or email us at info@levohealth.com for more information.

The post Conversion Tracking: More Than Just A Measurement of Your ROI appeared first on Levo Health.

LEVO Health was recently retained by board certified otolaryngologist, Marc Dean, MD, owner and medical director of Fort Worth Ear & Sinus in Fort Worth, Texas. Dr. Dean specializes in the treatment of ear and sinus disease and disorders of the Eustachian tube.

Dr. Dean approached LEVO Health to rebrand his group, redevelop his website and create a scalable direct to patient marketing platform for balloon sinuplasty and balloon Eustachian tube dilation.

Prior to beginning the paid marketing efforts, LEVO Health began by focusing on Fort Worth Ear & Sinus logo and brand system, which was non-existent.

The challenge LEVO Health had when designing Fort Worth Ear & Sinus logo and brand system was to create iconography that was easily recognizable to patients, without looking like any other ear, nose, and throat practice group. The color palette used for Fort Worth Ear & Sinus’ branding system is meant to provide a sense of trustworthiness and reliability. LEVO Health provided Marc Dean, MD with 7 logo choices prior to him selecting the final version seen below.

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