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]]>When our management team was growing up, if you wanted to learn something about a topic you had to visit the library or consult your family’s collection of encyclopedias. Patients today have thousands of options available within a simple click of their mouse. People who are researching potential treatment options expect quick and easy answers to their questions. One of the ways LEVO Health drives targeted patient engagement is through procedure specific marketing videos.
Cisco Systems, Inc. released a report a few days ago that estimated digital video content will account for 80 percent of all internet traffic in 2019, up from 64 percent in 2014.
If properly shot, procedure specific videos allow the patient to listen to the physician explain the procedure like they were together at a consultation, highlighting the benefits, the outcomes and what type of results patients can expect.
Healthcare marketing strategies and technology are constantly changing, if you are not using procedure specific healthcare marketing videos to captivate your potential patient’s interest, you should. Give us a call at 855-234-0232 to learn more.
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]]>As discussed in a previous blog post, Great Week of Medical Marketing Consults and 4K Digital Content Development in NYC, prospective patients now play a more active role in making their own healthcare choices. It is crucial that your current branding, website(s), mobile, social media presence and print collateral match the level of expertise displayed by physicians and staff.
LEVO Health’s creative team shoots all of our medical marketing videos and imagery in 4K resolution, which allows for the content to be used across multiple marketing channels. The following patient engagement medical marketing video is the first in a series of videos and interviews LEVO Health created for the leading medical concierge providers in Long Island, NY, HealthBridge Concierge. David G. Edelson, MD, FACP – Founder and Medical Director of HealthBridge discusses the difference between outdated health care systems and the HealthBridge Platinum Concierge advantages.
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