Social Media in Healthcare: Trends for 2022

As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. To fully optimize the benefits of social media, it is crucial to stay on top of the latest trends to reach a greater number of patients. Social media trends in 2022 may look a bit different for healthcare practices, but here’s everything you need to know to stay ahead of the curve.

2022 Social Media Marketing Trends

Prevalence of Short-Form Video Content

Although video content gained original popularity on YouTube, it has now risen to social media platforms like Instagram, Snapchat, and TikTok. TikTok initiated the prevalence of short-form videos, with over 315 million downloads in the first three months of 2020. In response to TikTok’s massive popularity, Instagram launched a similar feature on their own platform in 2020, known as Reels. Studies have also found that images on Instagram stories have a higher tap-forward rate than videos, meaning that users are more likely to watch and engage with videos over photos.

Social Media as a Shopping Platform

As the global pandemic raged on and in-person shopping plummeted due to social distancing measures, social media platforms became a go-to shopping outlet. In 2020, social commerce sales were estimated at almost 27 billion dollars in the United States. By 2025, social commerce sales are expected to reach 79.6 billion, according to Statista’s recent revenue forecast.

As a healthcare practice that offers a variety of products and services, using social commerce sales to reach a more extensive patient base could lead to a significant increase in sales and practice exposure.

Focus on Purpose-Driven Campaigns 

Approximately 77% of consumers want to purchase from companies that prioritize making the world a better place. Among the various social and environmental issues that afflict our nation, more people understand the implications of their actions. In an effort to support vulnerable community members, people are more likely to support practices that promote inclusivity and lead purpose-driven campaigns. It is no longer an option to stay silent and passive on topics that your audience feels deeply about in our rapidly-changing world.

Importance of Authenticity

Similar to being inclusive and active about changing our world for the better, there has been a shift to wanting complete transparency on your practice’s operations. To bolster trust in your practice, be entirely authentic and honest with your patients – social media is an excellent platform on which to do so.

Popularity of Live Streams

During the height of the pandemic, interviews, meetings, conferences, and other marketing experiences shifted to an online format. Recently, even as large portions of the country re-opens, live streams have remained a popular and valuable marketing strategy to reach a greater audience around the country. Patients can now effectively learn about your brand from the comfort of their own homes.

How LEVO Health Can Boost Your Digital Marketing Strategy

LEVO Health is a full-service healthcare marketing agency that stays up-to-date on all the current trends in social media, digital marketing and medical news. With an agency that is tailored specifically for healthcare, your marketing team will be familiar with medical jargon and industry trends.

Contact us today to learn more about how our marketing agency can help you optimize your medical practice and reach new patients. Call (813) 235-0830 today to get started.