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]]>Despite fewer possibilities for face-to-face care, physicians are granted an opportunity to optimize their care strategies and business practices. COVID-19 is giving some physicians a valuable resource they rarely had before: time. What you choose to focus on during these pivotal weeks may provide critical momentum for your practice. Rather than stress about the lack of patients walking through the door, focus on these more essential aspects of your business that you can control.
Healthcare is a quickly changing business with new technology systems released and assessed quarter after quarter. How long has it been since you reevaluated your patient approach? How long have you been doing things exactly the same way? If you think things can run smoother, now is the time to implement that change.
Planning is an essential part of change. Begin by identifying the problematic process that you want to streamline in your practice. Maybe you want to increase the amount of patients you see in a day or cut down on wasted resources. Analyze and define the purpose and goals of any new processes. Elicit the help of a business partner or marketing team, such as the expert consultants at LEVO Health, to help implement and monitor the change you desire.
Your community won’t be in quarantine forever, and when your practice reopens, you will amaze your patients and staff with perfected processes and optimized systems.
More than anything, your patients want to feel safe and secure during a time of global uncertainty. How you transmit information on the COVID-19 outbreak to your patients will make all the difference in their engagement. It is crucial during this time to keep your patients updated regularly on the facts of the pandemic without instilling unnecessary fear.
Your patients want to know how you are handling the outbreak, whether you will remain open, and what services you will be providing to keep your community healthy. Now is not the time to relax and diminish your efforts for continued excellence. Keeping your patients engaged in their health and your practice requires you to have an active online presence and remain openly available.
The demand for telemedicine is higher than ever. Telemedicine was already a rapidly growing business, but in the face of COVID-19, patients are looking to it now more than ever. If you ever considered expanding your practice to include telehealth services, now is the time to do so.
Implementing telehealth now ensures two things: 1) you can continue to treat patients from the social distance of your home while securing profits for your practice, and 2) you’re prepared for the future, which is favoring telemedicine regardless.
Starting a telemedicine service for your practice in the face of a global pandemic can seem overwhelming, but the payoff is well worth it. By implementing this service now, you will already be familiar with the necessary processes to streamline this service later. If you need assistance launching a telehealth platform, LEVO Health’s Telemedicine Activation team is here to help.
Allow LEVO Health’s team of specialists to set your practice up for success. Call us today at (855) 234-0232 or email info@levohealth.com for more information.
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]]>So what’s the deal with conversion rates? After all, the whole point is to turn lookers into buyers as fast as possible. The key to conversion rate optimization is finding that sweet spot that makes the highest percentage of customers take action. This allows your business to maximize every penny of your PPC (pay-per-click).
The vast majority of healthcare consumers begin their journey online, searching for conditions, treatments, providers, reviews, etc. They’ll conduct research, compare providers, and typically convert by calling for more information. In 2019, patients who booked healthcare appointments ran 3x more searches than those who didn’t (DialogTech). Specifically, 71% of consumers seeking physician and/or surgical services ran a search before scheduling an appointment; regardless of specialty, 90% of patients search online for their providers before booking an appointment (Patient Engagement HIT). While online scheduling should be available, prospective patients tend to prefer handling appointments over the phone for privacy reasons, as well as being more comfortable speaking to a real human being. About 88% of healthcare appointments are scheduled by phone (Sequence).
The client may see a number that signifies dollar signs – the digital marketer, on the other hand, sees a pool of data waiting to be utilized. For example, Google has a long, incredibly complex algorithm that serves only one purpose: give the user what they are asking for. The result? As a company, Google’s primary focus is on the person behind the computer rather than the keyword placed in the search bar.
Here is where conversion tracking comes into play. Digital marketers program the algorithm in a specific way to automatically define each correctly-executed conversion. Once defined, the system uses collected demographic information to generate “look-alike users” to that same ad. “Look-alike users” or “look-alike audiences” are simply users that share commonalities with previously converted users (i.e. users that we think would be equally as interested in the ad). By feeding Google this information, the system in place rewards you by showing your ad, whether it be search or display, to users who are more likely to convert to customers.
The Levo Health team has specialists who are trained and certified in understanding the functionality and dynamic use of these tools to optimize any business’s online goals. Whether it be increasing engagement, lead generation, or product sales, our staff is here to help. Give us a call at (855) 234-0232 or email us at info@levohealth.com for more information.
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