Use Your Physician Directory to Increase Patient Conversion
Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers,...
Medical Device Marketing: Targeting the Right Patients at the Right Time
The medical device market is more saturated than you might think. With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need a marketing strategy that sets your medical device...
Why Your Healthcare Website Needs to be Accessible
With approximately 61 million Americans living with a disability and attention spans getting shorter, it’s more crucial than ever for healthcare organizations to have an accessible ADA-compliant website. If your website is user-friendly and accessible, you’re more likely to engage potential patients, leading to increased conversions and ROI. Unfortunately, many...
The Increasing Trend of Native Advertising in Healthcare
With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. Native advertising can now be seen in nearly every healthcare industry,...
Healthcare Personas and Your Digital Marketing Strategy
Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market. Personas allow you to understand what motivates your patient,...
How to Use Marketing Automation to Enhance the Patient Journey
As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact on the success of various healthcare marketing strategies. As a result, one of the most powerful, innovative tools is marketing automation. Marketing automation is technology...
How to Optimize the Digital Patient Experience
In the last decade, technology has revolutionized the field of healthcare. With the ongoing pandemic only escalating our reliance on technology, patients now turn towards digital channels more than ever before for their healthcare needs. As a result, medical practices must provide a seamless, convenient, and personalized digital patient experience...
How to Maximize Your Medical Practice’s Website Engagement
With high rates of healthcare competition, having an engaging, informative, and effective website is essential for any medical practice. According to a study by Leo Yeykelis in the Journal of Communication, people using personal computers switch their attention every 19 seconds. Therefore, from the moment a potential patient arrives at...
Content Marketing for Your Medical Practice: Benefits and Tips
Many medical practices struggle to make the most of their marketing budget. After all, healthcare marketing is an area that some organizations overlook, but it can be successful when done right. Implementing a strategy for content marketing in your medical practice can help your business grow and take your practice...
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Recent Thoughts
B2B Healthcare Marketing: Engaging Digitally Savvy HCPs
With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For …Continue Reading »
Using LinkedIn Video Marketing to Boost Your Healthcare Practice
Healthcare professionals are constantly seeking innovative ways to connect with their audience and establish a robust online presence. LinkedIn, a platform traditionally associated with corporate …Continue Reading »
How Social Media in Healthcare is Changing Marketing Strategies
Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is …Continue Reading »
The Power of Using Multiple Videos in the Patient Journey
In the dynamic world of healthcare marketing, video content has emerged as a potent tool to engage patients and guide them through their healthcare journey. …Continue Reading »
Reactivating Patients: A Comprehensive Guide to Patient Engagement Strategies
Patient reactivation is not just about bringing back old patients — it’s about reestablishing trust and rekindling relationships. It’s also about strategic data analysis, proactive …Continue Reading »
