Author Archives: David M. Williams
LEVO Health CEO Discusses Medical Tourism Marketing at Health Tourism Industry Conference in Croatia
LEVO Health is proud to be attending and discussing how to effectively create and deploy Medical Tourism Marketing and Sales campaigns to the thousands of attendees at the 7th Annual Health Tourism Industry Conference (HTI) in Croatia. The 7th HTI Conference is being held at hotel Lone in Rovinj, Croatia....
Quick Read – Tactic 6: Effective Patient Engagement
Tactic #5 emphasized the importance of a testimonial program when it comes to building confidence and trust with your potential patients, now it is time to get specific about your patient targeting. This tactic will outline patient engagement and how to identify, target and reach the ideal patient. Tactic #6:...
Quick Read – Tactic 5: Create Patient Testimonial Programs
In the previous post, tactic #4 showed you how to reach a large consumer audience with increased conversion rates by including patient seminars. This next tactic furthers that personalized patient experience with a patient testimonial program to solidify consumer confidence in your medical practice, your surgical expertise and your physicians. Tactic...
Quick Read – Tactic 4: New Patient Seminars
Convert More Prospective Patients with New Patient Seminars Tactic #3 ensured your consumers could easily access and view your content on any device, but this next tactic will give you the opportunity to reach a large number of potential patients on a more personal level, by running new patient seminars....
Quick Read – Tactic 3: Healthcare Web Design for All Devices
In tactic #2 you appropriately structured your content to be utilized by multiple media platforms, and now you must address how easily your content can be viewed on multiple devices. Tactic #3: Develop Your Healthcare Website with the End User’s Device in Mind It’s important that your healthcare website provide...
Quick Read – Tactic 2: Increase Your Healthcare Content Channels
In our first tactic, you optimized your content so that your voice would be heard among consumers, and now it is time to bring your attention to where that voice will be coming from. A 2014 study indicated that more than half of internet users (52%) use two or more...
Quick Read – Tactic 1: Structure Healthcare Marketing Content to Ensure You’re a Part of the Conversation
Today’s healthcare consumer is exposed to over 6,000 branding impressions per day. Targeting these consumers across multiple media platforms with a message that resonates and compels them to act has never been more difficult. To help you overhaul your direct-to-patient marketing campaigns, LEVO Health has identified the seven best-in-class marketing...
Physician Video Marketing
Engage with New Patients Online In this physician video, we sat down with Dr. Douglas Holmes owner and medical director of ENT & Audiology Associates in Raleigh, North Carolina to discuss what patients can expect when they visit ENT & Audiology Associates. These types of videos allow physicians and medical practice...
3 Ways Predictive Analytics Can Increase Patient Engagement
Written By David M. Williams | Chief Strategy Officer | LEVO Health Over the past 5 years, retail and hospitality businesses have begun using predictive analytics to better assess profiles of customers most likely to buy or have the greatest potential of needing a product or service. With increasingly narrow margins due...
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Recent Thoughts
B2B Healthcare Marketing: Engaging Digitally Savvy HCPs
With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For …Continue Reading »
Using LinkedIn Video Marketing to Boost Your Healthcare Practice
Healthcare professionals are constantly seeking innovative ways to connect with their audience and establish a robust online presence. LinkedIn, a platform traditionally associated with corporate …Continue Reading »
How Social Media in Healthcare is Changing Marketing Strategies
Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is …Continue Reading »
The Power of Using Multiple Videos in the Patient Journey
In the dynamic world of healthcare marketing, video content has emerged as a potent tool to engage patients and guide them through their healthcare journey. …Continue Reading »
Reactivating Patients: A Comprehensive Guide to Patient Engagement Strategies
Patient reactivation is not just about bringing back old patients — it’s about reestablishing trust and rekindling relationships. It’s also about strategic data analysis, proactive …Continue Reading »
