Written By David M. Williams | Chief Strategy Officer | LEVO Health If you’re having trouble gathering patient testimonials, take advantage of these five proven tips.
Author Archives: David M. Williams
Three Mistakes Your Medical Marketing Manager is Making
Written By David M. Williams | Chief Strategy Officer | I spend the majority of my day researching, connecting and strategizing with physician group, ASCs, and hospital groups about how to attract new patients while better engaging with their current patients. In almost every engagement, I find poorly designed or...
Four Ways to Boost Patient Loyalty
Written By David M. Williams | Chief Strategy Officer With the high cost of medical care, patients now expect the highest level of customer service or they will seek help elsewhere. According to a study by Johns Hopkins, of 20,700 patients surveyed, approximately 23 percent of patients saw three or...
3 Ways to Introduce Direct to Patient Marketing to Your Practice
Written By David M. Williams | Chief Strategy Officer Today’s consumers are bombarded with over 6,000 branding impressions per day; and 59% of these messages are of little relevance to the end viewer. The traditional method of casting a wide unfocused marketing net is expensive and inefficient. Direct to Patient Marketing identifies...
Is it Time for a Front Office Overhaul?
Written By David M. Williams | Chief Strategy Officer | With the implementation of the Affordable Care Act the face of healthcare has changed. As expected, private medical practices have become inundated with new patients requesting to be seen. In theory, any increase in patient volume is good, however, in...
Reputation Management | What are your patients saying about you online?
Written By David M. Williams | Chief Strategy Officer | When was the last time you “Googled” yourself to see what your patients are saying about you, your staff or your office? Learn the importance of creating a proactive reputation management strategy. Physician review sites such as HealthGrades, Vitals and...
6 Ways to Boost Patient Referrals
Written By David M. Williams | Chief Strategy Officer | Patient referrals are the lifeline for any specialty medical practice, and proper steps must be taken on a monthly basis to ensure a continued stream of referrals. Every month, make sure you or someone in a leadership role have set...
Live Chat in Healthcare
The Importance of Live Chat in Healthcare Written By David M. Williams | Chief Strategy Officer | Industries like retail and hospitality were some of the first sectors to embrace the power of live chat. These early adapters saw the value in leveraging and shaping the consumer buying experience by...
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Recent Thoughts
B2B Healthcare Marketing: Engaging Digitally Savvy HCPs
With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For …Continue Reading »
Using LinkedIn Video Marketing to Boost Your Healthcare Practice
Healthcare professionals are constantly seeking innovative ways to connect with their audience and establish a robust online presence. LinkedIn, a platform traditionally associated with corporate …Continue Reading »
How Social Media in Healthcare is Changing Marketing Strategies
Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is …Continue Reading »
The Power of Using Multiple Videos in the Patient Journey
In the dynamic world of healthcare marketing, video content has emerged as a potent tool to engage patients and guide them through their healthcare journey. …Continue Reading »
Reactivating Patients: A Comprehensive Guide to Patient Engagement Strategies
Patient reactivation is not just about bringing back old patients — it’s about reestablishing trust and rekindling relationships. It’s also about strategic data analysis, proactive …Continue Reading »
